In what ways does your media product use, develop or change forms and conventions of real media products?

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Part 2
I felt the mise-en-scene would be an important part of our video as it was important to be a ble to set the right tone within the film. Therefore when it came to setting and location it was key that we should real places to help with the realism of our piece. Also the props were significant to help the audience understand what was taking place. For example the use of pills which the female lead uses to commit suicide was important as otherwise people would not know what was going on. Another example of use of props was for the picnic scene where we used typical picnic utensils to help set the scene, such as picnic basket, blanket, thermos and even food. In addition, costume was crucial as we wanted to make sure we targeted the right audience and help relate to that target audience. We wanted them to be fashionable as this relates heavily to the conventions of music videos. When it came to our actors we wanted to again relate to our young target audience by using young adults to act within our video. This was so the audience could feel much closer to the characters and feel more of a connection. Lighting was another important part of setting the right tone in our work and with the many different scenes it varied significantly. For example, for the party scene it was important to create a dark setting but have bright lights and make it clear it was a party and so we thought it was a good idea to use a strobe light which is seen in a lot of party scenes. I feel this worked well as it made a flashing effect which relates to drum and bass music videos however it did not agree with the camera so well and so in the future we would need to find a way around this.
For the Ancillary Products we wanted to do something simple and recognisable for the fans that were eye catching and fitted to that genre of music. Looking from album covers such as Chase and Status ‘Against All Odds’ we decided to do something straightforward that would use bright colours to attract peoples attention and with our final product we thought that by having actual fans dancing to the band’s music it would help audiences who do not know the band so well identify what genre the band is. By having a similar background the back and the same colour scheme we thought would look a lot more appealing as it would help both the back and front flow and work together well. Also, by having a contrasting green background for the listings with people dancing in the background it helps make it clearer to read and also makes the album look more exciting as for the target audience which is mainly teenagers, this image looks appealing and could even go as far as inspiring the audience to use the bands music to create their very own similar scene.
In relation to the magazine advert we wanted something that would show the digital cover so that the audience would know what to look for if they were to buy the album, yet we wanted a contrasting background to help the album cover stand out. I also felt that by putting the image of the cover directly in the middle of the page it would therefore be the centre of attention and be what consumer is drawn to. We experimented with a few backgrounds but in the end I felt that the idealistic scene of a horizon sunset was the best image to use because it links in with main song itself ‘Horizons’ and also creates a calm, idyllic setting which I thought could potentially subconsciously draw the reader of the magazine in as it seems such a nice location. Also it creates a glowing effect on the album cover itself which makes it seem quite special and again draws the audience in. From a lot of adverts I have seen, that main thing they use to help sell their album is to use quotes from well known music magazines saying how good the album is. By doing this they are then appealing to these magazines’ already huge fan base and so I thought this would also be useful for our advert as it would help increase the ability to sell the product and also make it more realistic in comparison to other adverts. Also by using the well known names of the magazines, Kerrang, NME and MOJO in the same font as the main title ’Horizons’ it also helped them stand out. I also remembered to put the website of the band like many other advertisements have done to help promote the band’s website also.