Final Ideas

The Music Video
Our music video will be shown through a narrative. It will depict a very explosive realtionship break-up between a once devoted couple and show the many issues which people go through when experiencing this as well as looking at the good time back within the relationship. However we are also going that one step further by taking this topic to the extreme by showing the female lead commiting suicide which can be seen as quite controversial. Although it is not something we agree with we wanted to have the ability to send a message out to our audience and create a real impact within our video which would make it memorable.
We have also considered clothes which I will pull together and decide what they should wear but the general outline is that they will be trendy but understated so that they can relate easily with our target audience.
Our locations will be Solihull, Shirley and Stratford.

Ancillary Products
Digipak
I want this to portray the band themselves as they already have a large fanbase in which would potentially attract a wider variety of people. I also want it so that it relates to both the music video and the magazine advert so that target audience can find each product more easily recognisable. It will also have the standard track listings on the back and each side of the digpak will also link with one another so it looks smart and professional.

Magazine Advert
This I particularly want to link with the word "Horizons" which is the album and single's title and make it look interesting and eye catching. Not everyone will have heard of Forgetting Gravity or this song straight away reading the magazine, as with a music video and CD (within the digipak) you are listening to the song and so we know that the owner must know about them and assume they are fan. I do not want to be naive and assume that everyone who is reading the magazine has heard of this new band and therefore I want it to link with the other two products so they are easily recognisable and make it interesting to attract a wider audience. It needs to be simple and straight to the point and must include the band name, album name, and where it is available.